ViMarketing! has arranged the opening of the second LillaPois store in Russia for Auchan Retail and the LillaPois brand. The concept developed by the agency was based on great love of customers for decorative cosmetics and a very popular trend to wear several colors of lipsticks at once, to experiment with lip glosses and lipsparks. The event was assisted by a make-up artist who created a real lips art for everybody interested and spoke about latest trends in this sphere. And the mood of the event was created by the talks of the network's key top managers, a large selection of accessories for stylish photos, gifts, delicious treats, the event presenter and trendy DJ. The store with 400 square meter area belonging to the "specialist" category is the first store of such format in Russia with a very wide choice of cosmetics, perfumes, face and body care products, designed for both broad audience and professionals in the beauty industry. Russia is the second country to Italy where LillaPois brand is present. The network belongs to “Drogerie" format and works with the largest world brands such as Greenland, Garnier, L'Oreal Paris, Maybelline, Pupa, I Provenzali and others.