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Andy Warhol – a great marketing expert in art

“When you want to be like something, it means that you really like it. When you want to be like a cliff, it means that you really like this cliff. I like plastic dolls-idols”. Andy Warhol.

The creative work of Andy Warhol is on the verge of absurdity and irony. One can hardly take him seriously and consider Absolut Vodka or Merylin as high art. Nevertheless, the name of the artist is declaimed and his works are estimated at millions of dollars.

Andy Warhol has created a specific portrait of the era — the era of Elvis, Monroe and coca-cola. His canvases are a mixture of triviality and pop culture heavily saturated with sarcasm and philosophical musings about life. He was able to note an invisible expressiveness of common and uninteresting items and turn them into the items of admiration. He admired the Campbell soup tin and he himself was admired by the public.

Such Andy Warhol could appear only in the country full of advertising thinking. That is why any his action was remarkable and unusual. Only few people could understand his doings. To dye hair in grey? What for? But Warhol didn’t ask  — he did it. Any of his actions resonated with the public, he was always surrounded by his admirers and mass media. He was provocative, disturbing, amazing. He was called the king, the Pope of pop-art, idol of the XX century.

Nowadays, if to step back and look at life and art of Andy Warhol, it will appear that the man was a brilliant marketing expert who created his own brand. And this brand works till now!

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