The one and only - Coco Chanel

“My mode of dressing raised the jibes of the crowd, but that was my recipe for success. I looked different” (Coco Chanel)

An exquisite brand full of inimitable aroma, grace and femininity — this is all about Chanel. But when Madam Gabrielle Bonheur Chanel made her first gown and opened her first shop there was not a hint that Chanel would become No. 1 in the world of fashion.

Even the funny name “Coco”, that the young dress-maker was given when singing at cabaret, predicted no success.

Everything happened because she turned down the fashion world, destroyed old stereotypes about a woman suit by adding elegancy and subtle sexuality to casual clothes. 

Dresses without corsets and minimal decor, trouser suits for women and the famous little black dress are credits which go to the one and only Coco.

This brand was respected by many sophisticated and even spoiled stars, art lovers and collectors. But the most devoted admirer of Chanel was probably equally bright Marilyn Monroe, who wore at night Chanel No. 5 only: “What do I wear in bed? Chanel No.5, of course!”.

Coco achieved huge popularity even when alive. The secret of her success was probably in that she was a great marketing expert and was able to sell her services and hold herself out in the right way.

“There are a lot of duchesses, but only one Coco Chanel” (Coco Chanel)